Try Happy Night Milk at FIE 2017! 8 novembre 2017
Don’t let insomnia prevent you from sleeping well and feeling great…
There is an increase in people reporting insomnia which is a result of increased stress from work pressure, family management and mobile usage.
Insomnia is defined with one or more of the following symptoms: difficulty falling asleep, difficulty staying asleep, waking up too early, and in some cases, non-restorative or poor quality of sleep. It is now confirmed that 30% of the general population suffers from occasional insomnia and 10% have a chronic insomnia disorder (source: sleepeducation.org).
Continuing sleeplessness can have a negative impact on health, resulting in an increased risk of depression and high blood pressure. It also can lower quality of life (fatigue, emotional weakness, lack of energy, etc.). Insomnia contributes consequently to increasing health care costs and has become then a public health concern.
Visit us stand 08.OH21 at Food Ingredients Europe in Frankfurt
& taste Happy night milk! (November 28-30, 2017)
With its Happy Night Milk, Lactium® helps people in correcting their insomnia and sleeping better.
In its last “Global trends in sleep aids and stress management” published July 2017, Euromonitor reports sleep aids is one of the fastest growing categories in OTC medications globally with a CAGR of 4.4% between 2011 and 2016.
In the two largest markets, Western Europe and North America, this category is expected to continue to increase as stress level in the developed world continues to grow. More and more, consumers are seeking natural sleep aids, particularly in European countries.
Using a natural functional beverage to combat sleeping issues is an answer to this growing problem.
Happy night milk is a functional drink enriched with Lactium®.
It is designed for consumers looking for an all-natural product to improve sleep. Happy night milk, contains 300 mg of Lactium® per 200 ml* serving and, when consumed 30 minutes before going to bed, will allow to have a good night’s sleep. With Happy night Milk rich in Lactium®, people will wake up refreshed after a restful night.
Lactium®, is a 100% natural milk protein hydrolysate containing a bioactive peptide with relaxing properties called alpha-casozepine.
The effects of Lactium® to reduce stress related symptoms have been proven in 8 clinical trials on more than 450 healthy volunteers.
Thanks to Lactium®, sleep disturbances are reduced and sleep duration improved. Taking Happy night milk every evening can help people restore sleep quality!